Balanced Scorecard Today's strategies commonly deal with intangible assets such as operating processes, customer relationships, employee capabilities and information databases. These strategies are notoriously difficult to execute. What makes them complex is that they are difficult to describe, measure and manage. Yet, these intangible items are the source of today's competitive advantage. What is needed is a way of describing the strategy in operational terms so that the entire organisation has a clear understanding of their part in the execution of the strategy. This way, it is possible that all employees across the organisation will be aligned, and that executing the strategy will become a part of their daily jobs. The Balanced Scorecard is the management system that delivers this capability. The Balanced Scorecard: Describes strategy in operational terms Aligns all employees to the business strategy Identifies and measures the lead indicators of future performance Allows executives to measure the value that all parts of the business are delivering Becomes the heart of the management process Cotswold Business Solutions works with clients to bring about a dramatic improvement in strategic focus and alignment through the implementation of a Balanced Scorecard approach to strategic management.
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